Home / Business / Publishing / Trade’s not boxing clever

Trade’s not boxing clever

The market hasn’t crashed to a halt, however.

At the recent London Games Conference GfK-ChartTrack boss Dorian Bloch revealed that overall the market for games sold on the High Street will be down around 10 per cent year on year.

That’s a 250m deficit on 2008.

It’s not necessarily a bad headline – it still means the market is on course for a strong Christmas. Thank the retail gods for Modern Warfare 2, Wii Fit Plus, Assassin’s Creed II, FIFA 10 and the newest Mario & Sonic.

But it is a warning signal – it’s fast becoming apparent that measuring the traditional market alone doesn’t prove games’ potency. There’s a bigger story about the amount of money being spent on Facebook, Direct2Drive and Xbox Live still to be told.

That’s why the upcoming revamped UK PC chart is so vital – and only just the first formal step towards the industry really embracing digital sales.

About MCV Staff

Check Also

Modern Wolf CEO

Modern Wolf wants to make game publishing more ethical: ‘A lot of these publishing deals are pretty predatory’

Crunch culture has become the hot topic of the last 12 months. MCV@gamescom speaks to Fernando Rizo, CEO of new publishing outfit Modern Wolf, about how it’s trying to treat devs better