Streaming giant Twitch has brought industry vet Kathy Astromoff on board as its vice president of game developer success.
Astromoff will be responsible for helping developers make games and bring them to market, with a statement from the firm saying the role is ‘part business leader, part educator, part advocate’.
During her career, Astromoff has worked in developer relations and B2B marketing. Between 1999 and 2003, she was director of third party publisher for Sega.
Game developers have only just begun to tap into the potential that Twitch represents,” said Astromoff.
Reshaping the way game developers engage with their communities in the age of social video is going to break down a lot of barriers in our industry.”