MCV/DEVELOP News, events, research and jobs from the games industry
This year’s MCV Awards saw the introduction of three brand new company prizes – and three inaugural victors to match.
The Agency Team trophy honoured the best external PR efforts of the last 12 months, with Indigo Pearl’s (pictured) big year winning over projects from the likes of EA, Oculus and Capcom earning the firm the very first trophy in the category.
Debut Independent Games Publisher victor 505 Games similarly had a 2014 to remember, bringing smash hit Terraria to mobile and launching chart-topping shooter Sniper Elite III. The start of 2015 saw the company obtain another massively successful IP – Brothers: A Tale of Two Sons.
Meanwhile, live streaming behemoth Twitch claimed the first Media Team going, fighting off the likes of Yogscast, YouTube, IGN and Future. Last year saw the organisation acquired by online retail giant Amazon for $1 billion, confirming that big things are still yet to come.
Up-and-coming comedian Romesh Ranganathan hosted the MCV Awards 2015 proceedings with panache, unveiling the winners and handing out prizes on Thursday April 16th at the Lancaster London Hotel.
Over 71 companies from across the entire games industry competed closely for recognition in 22 different categories.
Three brand new special accolades were also up for grabs, going to outstanding individuals recognised as Unsung Hero, Person of the Year and Store Manager of the Year, as well as three inaugural company award categories: Media Team, Agency Team and Independent Games Publisher.
The partners of this year’s event were IGN, Gamescom, Curse, PDP, IGN, Green Man Gaming, Playwire, Respondez, OP, Scanavo, Click Entertainment, A4T and Novobox.
Here is the list of winners in full:
GAMES RETAILER: GAME
INDIE RETAILER: Games Centre
NEW GAMES BRAND: Destiny (Bungie/Activision)
SALES TRIUMPH: Middle-Earth: Shadow of Mordor (WB Games UK)
PERIPHERALS AND ACCESSORIES BRAND: Turtle Beach
BUYING TEAM: GAME Digital
MARKETING TEAM: PlayStation UK
DIGITAL MARKETING TEAM: Electronic Arts
TRADE MARKETING TEAM: PlayStation UK
PR TEAM: WB Games UK
AGENCY TEAM: Indigo Pearl
COMMUNITY TEAM: GAME
DISTRIBUTION TEAM: CentreSoft
EXPORT TEAM: Ubisoft
MEDIA TEAM: Twitch
SALES TEAM: Xbox UK
INDIE GAMES LABEL: 505 Games
GAME CAMPAIGN: Destiny (Bungie/Activision)
GAMES PUBLISHER: WB Games UK
PERSON OF THE YEAR: Debbie Bestwick, Team 17
UNSUNG HERO: James Honeywell, Nintendo UK
STORE MANAGER OF THE YEAR: Craig Kennedy, Games Centre
