Ubisoft has announced a strategic agreement with Chinese megacorp Tencent.
The news comes just a day after Ubisoft announced it was fighting off Vivendi’s takeover attempt with assistance the company, Ubisoft has announced a partnership with Tencent that will see the company operate, publish and promote several of Ubisoft’s most successful titles on PC and mobile in China.
Ubisoft already has strong roots in the country, with studios in Shanghai, Hong Kong and Chengdu. This partnership should help the company further reach the 500m gamers in China, a number provided by Ubisoft’s press release.
“Tencent manages the largest online games community in China and one of the largest, most active social networks in the world, so this deal should help us dramatically increase our games’ exposure and engagement in China,” said Yves Guillemot, CEO and Co-Founder, Ubisoft.
“We are fortunate to have a fantastic partner in Tencent, and look forward to continuing to work with them to deliver great gaming and entertainment experiences for Chinese players.”
Martin Lau, President of Tencent, added: “We are honored to start this new chapter of our relationship with Ubisoft, and to be able to bring many of Ubisoft’s creative and renowned titles to our Chinese customers. This agreement further demonstrates Tencent’s commitment to delivering reliable, fun, and professional interactive entertainment experiences for our users.”