The Association for UK Interactive Entertainment has announced that three new firms have signed up for membership.
The latest companies to sign up with the games trade body are Target Media and the University of Abertay Dundee and international games publisher Atari.
Target Media is a UK media agency that works with games firms such as Codemasters, Bethesda, Sony, Sega and Namco Bandai.
Abertay University is one of the UK’s leading universities for computer arts and games related degrees, having launched the world’s first video games degree in 1997.