Strive and Coutts launch new event promoting UK esports

Marketing consultancy Strive Sponsorship and bank Coutts have announced a new event “aimed at supporting the growth of revenue for eSports businesses in the UK”.

It promises a range of experienced speakers with subjects focused on increasing revenue. It will be held at Coutts’ head office on the Strand and is invitation-only.

“We’ve worked alongside, and talked in depth with, a number of eSports companies over the last few years, learning and absorbing all that we can about this increasingly important industry and community as it constantly evolves,” Strive MD Malph Minns said.

“In that time we have witnessed some great success stories, many of which are really starting to gain momentum and this is an exciting prospect for the UK market. However, the reality is that even for some of the most successful ventures, profitability is still the biggest challenge.

“That’s why we are working with Coutts to enable these businesses to get in front of the right revenue enablers and potential investors, who understand exactly what it takes to monetize and grow a commercial strategy, successfully and sustainably.”

Coutts Sports wealth manager Adrian Summers added: “We recognise that Coutts itself is very new to the eSports industry, and we are still learning, however we have a proven history of working with many of the UK’s most successful entrepreneurs, from idea through to floatation and support them through every stage of growth for their business.”

Interested parties are probably best off contacting Minns at Strive.