The Anschutz Entertainment Groupe (AEG), an American worldwide sporting and music entertainment brand, have announced an investment into North American esports outfit Immortals.
It’s not AEG’s first investment into esports, with the brand teaming up with ESL in September 2016 to make use of AEG properties for ESL events. The partnership will also connect Immortals to several big name investors.
It’s a big move for the NA organisation, who are fielding rosters in many high profile esports, representing Immortals in League of Legends, Super Smash Bros, Overwatch and Counter-Strike: Global Offensive.
“AEG’s unrivaled experience in the cross-section of sports and entertainment makes them an ideal partner for any organization. Combined with Immortals’ competitive success and passionate fan base, this partnership provides unique and appealing paths forward to achieve our goal of creating the most exciting and fulfilling esports fan experience in the world,” Immortals CEO Noah Whinston said in a canned press release.
“Whether it’s through hosting events at AEG’s world-class venues, such as L.A. LIVE, allowing fans unprecedented access to our team and players, or the seemingly endless well of talent and business experience AEG brings to the table; this partnership marks an exhilarating milestone for Immortals and its fans.”