ESL have announced that they’ll be bringing esports to mammoth games expo E3 in the form of the E3 ESPORTS ZONE to kick off a multi-year partnership between the esports outfit and the Entertainment Software Association (ESA) that organise E3.
The digital sports will have its own stage, featuring players throwing down in both Vainglory and the forthcoming Quake Champions, between June 13-15.
“With the growth of esports over the past four years, we’re now seeing more developers and publishers build games with a focus on competitive game play and esports tools. This creates a very exciting outlook for the future of esports to have more game titles engaging new players and new fans,” said Craig Levine, ESL North America’s CEO, in a blog post.
“E3 has a tremendous global audience and is the biggest video game industry event of the year. We are excited to partner with ESA to reach gaming enthusiasts and industry leaders by allowing them to experience high-quality, professionally produced esports live and in-person.”
“E3 is the biggest event in video games and esports have one of the fastest growing audiences in not just video games but all of entertainment,” said Rich Taylor, senior vice president of communications and industry affairs at ESA, the trade association that represents the US video game industry. “We are excited to partner with ESL and bring a dedicated esports stage to E3.”