Lyon Gaming rebrands after brand conflict, emerges as Rainbow7

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Lyon Gaming is getting a new identity after a brand dispute, and has now been renamed Rainbow7.

In early November, Riot handed down an official ruling that said Mexican League of Legends outfit Lyon Gaming, winner of nine back to back titles in League of Legends LLN, didn’t have the rights to the team’s name and logo and that they would be fining them.

30 days later, Lyon has emerged as Rainbow 7 (how about them brand disputes, eh?) the new name joined by a brightly coloured logo.

A third party notified Riot that Lyon Gaming’s name and logo didn’t actually belong to the organisations owner, which was a direct contravention of the contract that teams sign when they enter the league that states that they own the rights to the brand. As Lyon Gaming did not in fact hold the rights, they were hit with a fine.

Esports Insider makes reference to a graphic design student who pointed out the similarities between Rainbow7’s flamboyant new logo and a logo on designcrowd.com that won a Progressive Logo Design contest. Here’s the comparison:

Hopefully we’re not about to see another fresh new look from the Mexican outfit.

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