German esports organisation mousesports has announced it is partnering with soft drink Dr Pepper.
mousesports have taken to their website to announcing Dr Pepper Germany as the teams “new refreshing partner” and the team will be changing their jerseys to bear the Dr Pepper logo from the ESL Pro League Finals in Dallas at the start of June.
While it might seem like a standard sponsorship deal, and indeed it is, the news that another non-endemic brand is getting involved in the scene is good news. Dr Pepper are planning actions and exclusive content of future events.
mousesports CEO Cengiz Tüylü has commented on the deal: “Dr Pepper Germany has been supporting competitive gaming for over five years already, being host to various Dr Pepper Allstar Tournaments for League of Legends, Dota 2 and Hearthstone.”
“Dr Pepper has proven they care deeply for the esports community and it makes us very proud that they chose mousesports to be the first German gaming team to work with. This marks the start of an incredible summer and we are more than happy to have Dr Pepper with us on the journey when we play hard and drink soft!”
There’s no information on the financial details behind the deal.