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Moshi Monster creator and Mind Candy CEO criticises the UKâ??s culture of failure

‘Why is great ambition almost taboo in UK?’

The Brit behind one of the largest kids games sites in the world says the industry is short on business heroes.

Michael Acton Smith, CEO of Moshi Monsters creator Mind Candy, says too little is being done to inspire the gaming entrepreneurs of tomorrow.

Virtual pet and online game Moshi Monsters is one of the fastest growing kids websites in the world. In just two years it has secured over 27 million users from ages four up to 14 in the UK, USA, Australia and New Zealand. One in three UK children have designed their own in-game character.

Mind Candy is growing the franchise by co-producing books and other merchandise based on the Moshi brand – and that’s not to mention self-funding a move into publishing boxed games for Nintendo DS and 3DS.

But Moshi had to fight to succeed, Smith said.

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