MCV/DEVELOP News, events, research and jobs from the games industry
Supermarket behemoth Asda has cut the price of Nintendo’s Wii to 145.
The promotion is set to run from today (Wednesday May 20th) to Sunday May 24th, and includes the console, Wii Sports, and controllers.
The console is also available from Asda Direct for the same price.
Asda’s games buying manager Duncan Cross told MCV just last month that the firm is now in a better position to do aggressive price deals following the creation of its direct trading team.
Because of the fall of EUK we now no longer have a middle man, so we can really trade aggressively, strike deals and grow products by giving great value to our customers,” he said.
