Home / Business / Yet more shock and awe

Yet more shock and awe

Play N Trade’s battleplan for the UK

is typically ballsy – but the US retailer, like its Government, may find the difference between planning and executing a successful invasion rather different.

This week’s cover story will come as something of a shock, particularly to GAME Group and the indie community – but also because it comes just a few weeks after we all thought UK games retail had settled down a little.

GAME’s acquisition of Gamestation has been cleared, and it appeared that the now-dominant retailer had the UK market in the palm of its highly profitable hand.

As we reported the week after the deal was done, the 74 million acquistion was a major factor in halting GameStop from unleashing a full-scale assault on the UK market.

Nevertheless, it seems that Play N Trade is up for the fight – and there’s no mistaking its ambitions or indeed its confidence.

Here’s to another year of shenanigans on the High Street.

About MCV Staff

Check Also

IP sales weren’t enough to prevent Starbreeze from recording pre-tax loss in Q2 2019

"My number one priority and focus is securing the long-term financing for the company"